Image Optimization Tricks From Semalt
Artem Abgarian, the Semalt Senior Customer Success Manager, says that SEO image optimization is one of the most important practices for marketers and bloggers, but it is always overlooked. The search traffic is lost when haste wins. Google highlights the poorly optimized pictures and separates them from the quality images in its search results. If you write content and your picture is relevant to your article, Google will present it in the right way, and the images might appear higher in its search results if it is appropriately optimized.
1. Optimize the images for SEO:
If you want to improve the search engine rankings of your website, you should optimize the images for SEO. All the elements, from the headline to inbound and internal links, should be optimized appropriately and as per the rules of Google.
2. Name the images adequately:
Most often, people don’t name their pictures decently, and if you are making the same mistake, there are chances that your site will not get a better rank. You should name the images with proper keywords and phrases that are relevant to your content. Make sure the image names are descriptive, telling the visitors everything about your content.
3. Avoid abbreviations:
No matter what type of services you offer, you can always find relevant keywords and phrases. It’s essential to avoid abbreviations to maximize your site’s exposure on the internet. For instance, you should not use “pkg” when you are talking about “package” and don’t write “ind” instead of “industrial.”
4. Condense non-essential image elements:
If you want to include the image dimensions, unusual words or numbers, you should tuck them at the end and try to squish them together. Make sure you have condensed and combined the non-essential image elements before your article is published.
5. Use naming conventions properly:
You must use name conventions appropriately to increase your site’s exposure in the search engine results. Production and naming conventions don’t mean you cannot use bulk pictures. Instead, it ensures that your site’s quality is not compromised.
6. Value consistent names and productivity:
If you are using the same picture every time your customer launches a new product, you might lose your site’s ranking in the search engine results. For instance, if you have been using the log as the featured image, you should not use it more than once.
7. Detail image alt attributes:
Alt text is good for visually impaired searchers. If you rely on it to engage more and more readers, you should detail the image alt attributes in a better way. Google considers alt text as an essential and integral ranking factor.
8. Craft image titles:
You should craft the titles of your images wisely and make sure the titles are relevant to your article’s headline. You should insert some keywords in the image title to increase your site’s exposure on the internet.
9. Add captions:
Adding captions is very important as it helps a website improve its ranking. Try to mix the keywords and phrases while adding the captions.
10. Detail anchor text:
You can also include the anchor text that will lead your visitor to another article. Detail anchor text acts like a backlink to your site, engaging the users more and more and creating a better impression.