Snapdeal on Thursday announced that they will deliver Rs. 2,000 cash to their users’ homes as part of its new Cash@Home facility. The way Cash@Home service works is simple – you need to just install the Snapdeal app, and it uses your desired location data to check if there is cash available in your area. According to the Snapdeal, if cash is available, you’ll get a push notification and an SMS notification, taking you to the order page.

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To use this Cash@Home facility, you have to pay a convenience fee of Rs. 1, either via FreeCharge or using your debit card. Very next day, a Snapdeal logistics executive arrives at your house with a POS machine, and you can just swipe your card and get your cash. There is a Rs. 2,000 per day limit on the booking, and you don’t have to order anything else. Snapdeal’s Cash@Home service is currently live in parts of Gurugram and Bengaluru, and only works through the SNAPDEAL app.

According to the Snapdeal, this money is being distributed as a “goodwill gesture,” and comes from the money they receives as CoD. A cynic would point out that this also frees up the company from having to deposit the cash in their own bank account, as it uses customers to turn its cash into a digital form. And, since the offer is only extended to the app users, based around push notifications, it also helps ensure that people install this app, and keep it on their phones. That being said, for customers who are strapped for cash because of long ATM queues, this offering is a pretty big boon to have available.

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“At Snapdeal, we aim to be the marketplace which seamlessly services every customer need,” says Rohit Bansal, co-founder, Snapdeal. “As our country transitions to a more digitally enabled economy, we’ve launched a number of series of timely initiatives – from wallet and card on delivery, upto extending FreeCharge partnerships to smoothen this transition. The launch of cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in their daily needs.”


Snapdeal isn’t the first tech company to offer this cash delivery service though. At the start of month December, Tailmill – a Noida-based company that delivers groceries and uses algorithms to automatically build your shopping list – started to offering home delivery of the cash, up to Rs. 1000, in partnership with flour seller TWF Flours.cash-snapdealLike Snapdeal, Tailmill was also re-circulating the cash they collected through cash-on-delivery offers. Midway through December, Grofers jumped on this bandwagon offering a similar service in partnership with Yes Bank. This was offered to users across Gurugram,  Mumbai and Bengaluru.

However, unlike Snapdeal, in case of Grofers, you also need to order groceries worth Rs. 2,000 to get your cash delivered.

“Grofers, the on-demand e-commerce mobile and a Web application, is opening up a new avenue for people to get their cash delivered at home, by partnering with Yes Bank,” the bank had said in a mailed statement.

Yes Bank had also partnered with the cab service – Ola to set up mobile ATMs earlier this month.